KT Rental Design Training
KT Rental

Client Mission 

Share KT Rental's new Visual Strategy Guideline and strengthen its brand value.  




BIS Visual Strategy 

Visual Strategy Concept  

Understand the current company image 

Prepare tasks for the image strategy 

Prepare style guidelines for each task 

Brand Migration Strategy 

​​Appendix: The results of fundamental analyses such as metaphorical brainstorming and service benchmarking​​


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