Background & Key Issues
New Company Launch for Music Creators
Space Oddity's unique identity unique role as a creative force in the music industry expresses free, yet professional feelings for not only B2B, but also to partners as well as B2C.
"Space Oddity is going to be a company with music creators who are becoming more and more independent. These artists might be brave enough to explore into space, becoming a hero upon a successful return. It is these lone astronauts that explore the boundless universe. David Bowie's "Space Oddity." I want to partner with them."
Approach & Solution
Development of a Space Oddity corporate identity design that promotes freedom and professionalism
After conducting background studies and concept research on Space Oddity, corporate identity sketches and designs were created with free-feeling design motifs.
Establishing a systematic process for the project using P-Wave
'Space Oddity' CI Design Motif
A black whole is visualized in the CI design, which also represents a record plate. Speed and rhythm that gets sucked into the musical black hole is colorfully expressed. This black hole also serves as a representation of Space Oddity's hope to capture and draw in many music creators.
'Space Oddity' Application Design
Creative Contents Conference / 2017.09.27-28
Overview of Launch 'Lift Off" Key Visual Design
Visual design was created for Space Oddity's Launch Ceremony+Content Creator Conference
Creative Contents Conference ‘ LIFT OFF’ Application Design
‘ LIFT OFF’ Cassette Tape Paper Design & Sticker Design
CI Design Application
Event Identity Design
Event Identity Package