CJ Blossom Park's convergence of architecture, interior design, and signage create a continuous image that properly reflects CJ Blossom Park's brand image.
A need for a "Wayfinding System" in a large complex of research buildings
Optimization of "Wayfinding System" by simulating visitors' expected circuits
CJ Group's identity alone created the visual identity for CJ Blossom Park
CJ OnlyOne typeface is one of CJ Group's most powerful branding elements. The typeface's unique shape was utilized as graphic motifs in the Blossom Park's pictogram system.
CJ Blossom Park Visual Identity _Application
Naming - CJ CheilJedang, Perception
Visual Strategy - Perception
Symbol/Pictogram - Perception
Wayfinding System - Perception
Signage Design - Perception
Construction Supervision - Perception
Advisor - EoK