CJ Blossom Park Visual Identity
CJ CheilJedang



SUMMARY

CJ Blossom Park's convergence of architecture, interior design, and signage create a continuous image that properly reflects CJ Blossom Park's brand image.  

 


 

 

A need for a "Wayfinding System" in a large complex of research buildings




Optimization of "Wayfinding System" by simulating visitors' expected circuits



CJ Group's identity alone created the visual identity for CJ Blossom Park


CJ OnlyOne typeface is one of CJ Group's most powerful branding elements. The typeface's unique shape was utilized as graphic motifs in the Blossom Park's pictogram system.

 


Basic System_Logotype, Building/Institute Pictogram, Basic Pictogram, Kidsville Pictogram  

 


CJ Blossom Park Visual Identity _Application

 


External guidance signs

 



Parking structure sign system

 



Internal sign system

 



EAT+, PULSE

 




Kidsville

 

 

  

Client

CJ CheilJedang 

 

 

Design 

Naming - CJ CheilJedang, Perception 

Visual Strategy - Perception 

Symbol/Pictogram - Perception 

Wayfinding System - Perception 

Signage Design - Perception 

Construction Supervision - Perception 

 

 

Advisor

Advisor - EoK​

 

  

닫기
퍼셉션 회원을 위한 서비스입니다.로그인이 필요합니다.