India HUGGIES Value Tier Package Design
Background & Key Issues
In India, due to the still prevalent income gap, many people still use a traditional form of diapers called "jedi." Combined with this, Huggies had a rather low brand awareness then other competing modern diaper products. To combat this, Kimberly-Clark India sought to strengthen their brand positioning by creating an affordable diaper that offers a convenient to use, per package quantity that wasn't previously available.
Approach & Solution
We conducted research and consumer research in various aspects including package shape, design, and color. The design also minimized production costs to ensure the affordability of the end product. Based on research collected a portable package was created. Recently, design guidelines for this product have been set as global guidelines for low-end products worldwide.
Huggies Pants Package Design & Strategy / Package Color & Design Schematic Plan
Process & Methodology
Research > Analysis > Design > Deliver
Huggies Pants Package Design (Manufacturing Data)
Package Color & Design Schematic Report