Background & Key Issues
Due to the growing prevalence of technology in product design, industries across the world are looking to increase research and development (R&D) in tailored towards that exact convergence; Korea is no exception. As the market is predicted to continue in growth, it was time to predict future market demands and directions, and to create a new smart appliance market through joint research in fields such as technology, humanities, and design.
Approach & Solution
To predict the upcoming society, we analyzed factors of change in the prospective economic/social/environmental/technological environment and drew implications on the developing consumer needs. In addition, we analyzed trend patterns to figure out the future trends of 12 macro and 97 micro societies in 2020. In combination with multi-area cluster analysis, which further identified specialized groups, the aggregate analysis concluded in the creation of nine personas representing future society.
The project continued with concept sketches for more than 180 appliances using implications deduced from the above analyses using a Delphi method proceeded with Seed, as well as in collaboration with technical experts, university students, and power bloggers in each field. These ideas were then visualized across the nine created personas. Amongst these, three ideas were singled out and redeveloped via amateur and export evaluation groups and finally full 3D rendering.
Predicting the trends of the future society in 2020
Creating future characteristics and smart appliance scenarios
Visualization of the concepts for three main products
Process & Methodology
Discover > Define > Develop > Deliver
Mega Trend Analysis
Photo Observation Ethnography
Nonsensical Convergence Map
8 elements of change in the macro environment / 14 Value Drivers in the future
Determined 12 macro and 97 micro trends for 2020
Determined lifestyle and signature characteristics for 2020
Created smart appliance scenarios
Visualized the concept of the main products in 3D
RFP of subjects for research on future designs converged with humanities-technology