Background & Key Issues
Kellog's Honey Oatmeal and Honey Cornflakes, available exclusively through Amway Korea, use honey instead of processed sugar, making them safer for individuals with dietary restrictions. This product, and its uniqueness amongst other Kellog products, should be able to aptly combine the traditional Kellog's old fashion imagery with a new premium and natural image conducive to the product.
Approach & Solution
We have developed a package design based on the common features cereal packaging while highlighting these products' usage of domestically sourced honey. We tried to create a premium and natural image of the product, while maintaining the key imagery of the Kellogg's brand. We used simple layouts and images to raise consumer trust in the products.
KELLOGG'S HONEY OATMEAL / HONEY CORNFLAKE Package Design Renewal
Process & Methodology
Research > Analysis > Design > Deliver
KELLOGG'S HONEY OATMEAL / HONEY CORNFLAKE Package Design Final Artwork