Background & Key Issues
Etude House organized the XOXO Minnie Collection as its 2014 collaborative project with Disney. They created a package design by applying Disney's character of Minnie to the Etude House's cosmetic products as a seasonal special. While conforming to the design guideline of the Disney character, they also needed to develop a graphic design that could show the brand identity of Etude. 

Main Task

Packaging Design 

Process & Methodology 

​Research > Analysis > Design > Deliver 

Research 

Interview  

Final Deliverables

XOXO Minnie Collaboration Package Design ​

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