Background & Key Issues

Yuhan-Kimberly's Home Napkin and Calorie Light Cooking Towels are premium brands of kitchen paper towels and tissues. They wanted to create a kitchen towel that was both absorbent in terms of its function and sophisticated in terms of its design.  

Approach & Solution 

We carried out research and benchmarking of the image, considering the consumers’ tastes. 

Main Task 

Kleenex Home Napkin & Calorie Light Cooking Towel package design 

Process & Methodology 

​Research > Analysis > Design > Deliver 

Research 

Interview  

Workshop 

Final Deliverables

Kleenex Home Napkin & Calorie Light Cooking Towel package design