Taplay wants customers to get out of their tiring daily routine by providing a special place for customers to recharge. They hope to achieve this by providing smooth coffees and fresh mojitos which a serious yet pleasant drinks in life.

Background & Key Issues​ 

Take-out specialty coffee brand Taplay launching

Taplay hopes to communicate with its customers a high brand value with feelings of authenticity and cheerfulness. Therefore, a brand concept and brand identity were developed with the added tasks of application development.

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Approach & Solution​

Brand Direction

Defining Taplay's goals by extrapolating five directions that the brand is seeking to move forward in.

Brand Identity

Defining Taplay's brand identity by analyzing brand orientation points.

Brand Keyword

Analyzing various images of Taply to derive brand keywords

Brand Concept

Using keywords to produce an overall brand concept.

Brand Platform

The Brand Platform is then centered around the brand vision, brand value, and brand mission, which are as follows:

Creation of a brand slogan to express the brand identity 

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Moodboard creation​

  

Selected Taplay brand identity designs

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Design Motif​

Application of design to products 

Client 

TAPLAY​ 

Process & Methodology  

Research>Planning>Design>Design Guideline 

Research 

Interview 

Market Research 

Customer Journey Map 

PDCS Analysis 

Brand Positioning 

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Naming 

Naming Positioning Map 

Moodboard Creation 

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BI Design 

BI Design Guideline 

BI Design Application 

Design 

BI Design 

BI Design Guideline 

BI Design Application

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