"Why am I paying to experience hell every morning?" One summer morning at 8:47AM, I got off subway Line 2 and decided to save myself. It was time to end this underground life.      What will save me? Five stations by subway. This distance is neither far, nor c…

   I was in Incheon for a project and decided to look around while I was there, having heard that Incheon is quite up-and-coming these days. One of the places I decided to visit was a cafe and bakery called Lighthouse.  My first impression of the place was, "Wow, it really i…

  The entrance to the subway station near Perception's office, Seongsu Station, is cluttered with leaflets every morning, Usually there is someone handing out a piece of paper with information regarding the opening of this place or a sale at that place. One day, as I exited the subway…

  Every photographer dreams of a Leica camera! Recently, I found out that in addition to experiencing the Leica brand at their headquarters, there are also themed hotels and galleries. I even heard you could rent a Leica camera and use it for the duration of your stay at the hotel.&nb…

Are stickers on cars, which alert other drivers to be careful, functioning properly?    What are the purposes of the messages?Is it for the viewer of the message or the or person who places the sticker in the first place?Why put a sticker when it doesn’t look good?How long should…

 On a recent trip to Frankfurt, Germany, I attended the IAA Motor Show.  Although all the new cars with groundbreaking technologies were all very captivating, it was something quite small that particularly caught my eye: these charging outlets at Porsche's exhibition.  Perha…

  The other day, as I was going to meet my friend, I realized the journey on the subway was going to take around 44 minutes. Letting my friend know this, she replied cheerfully, “You can listen to 8 songs!” The thought then occurred to me, what if someone made a different playlist for…

   Hearing that the Duffel Centre in Jangan-dong is the new trendy place, I decided to pay a visit. It’s famous for its eye-catching branding. CEO of Duffel Inc. An Tae-ok took the old public bathhouse that was originally there and turned it into the space it is today. After a sh…

  Not long ago, I wen to the “My Name’s Paul Smith” exhibition located at the Dongdaemun Design Plaza. In the exhibition, you can see a collection of gifts, graphics, and photographs from the people who surrounded Paul Smith.  It seems that Paul Smith truly lived a life of maxima…

Many people as Perception, “Where do you get your inspiration?” When our Perceptors get together, are discussions always look like: “I went here…”“I found something like this…”“I bought this…” The Perception Contents Corner was created to record and discuss our small inspirations from…

Written by Choi Soo-hyun, CEO of Perception (Creative Director)There are many complexities in the world. What if creative people create complexes? Scholars say that everyone has a complex in his or her mind and that he or she is not aware of it.These days, not only designers but also everyone is int…