People’s experiences dominate their consciousness.
Services or products that are designed only in manufacturers’ or functional point of view
cannot overcome those that are
designed with human interaction and experience in mind.
In every domain that consumers meet with products/services, experience design matters.
From the time we pick products
from the shelf to the time we encounter promotional materials on and offline, even the time we enjoy coffee at a lounge,
every moment could be born again through experience design.