Innovation starts from good ideas, but a good idea alone cannot create innovation.
The process to cultivate innovation is not, by any means, easy.
The true innovation includes not only the process of putting vague ideas into specific concepts and sketching, but also the
process of developing and implementing them into reality. Innovation is also a process of analyzing the existing products and improving them, instead of coming up with new things. Sometimes, the innovation exceeds the scope of one specific product/service and become a unique business.