"Being open to social phenomena and looking toward the future are long-standing values of Perception. The way we work is called "so-mol-yeong-chu." It stands for communication ("so"), immersion ("mol"), inspiration ("yeong"), and drive ("chu"). We're going to keep asking what is good design, w…

 In a recent interview, Perception's CEO, Choi So-hyun, appeared alongside the developer for the Meditation app, Mabo, Yoo Jeong-un, to talk about the importance of meditation in one's professional life.  See the full interview here: https://news.joins.com/article/23636097

​   Perception created an even for individuals who were curious about the company. The CEO and many who work at Perception often hear the question, "What does Perception do?" This is a unique question because Perception covers a wide range of business practices, and there ar…

 Making a return after being invited to speak at last year's conference, Perception's CEO, Choi So-hyun, gave a talk at the 2019 Brand Biz Conference. The theme was how brand responsibility becomes personal happiness.  Find out more here: http://ilyo.co.kr/?ac=article_view&en…

    Perception designed the "Seoul Design Tour" for Beijing designers to introduce design elements throughout Seoul in a variety of different workshops. Find out more here: http://mp.weixin.qq.com/s/WLXw5FB6nUTRJVFbHzsR1w 

 Playce Camp Seongsu, a complex cultural space and co-working space, has just opened. Perception was responsible for branding, space design, and content design.  Click the link below for an article with Perception CEO, Choi Soo-hyun; General Manager, Kim Dae-woo; and Community Manager…

 Sesangeul Bagguneun Sigan (세상을 바꾸는 시간) recently held Korea's first large-scale public leacture under the theme of "data marketing."  Participating in "Marketing, Changing the World," Perception CEO, Choi So-hyun talked about the process of creating brands through targeting and digita…

 Perception CEO, Choi So-hyun participated in the forum, "2019 KT&G Imagination Summit" hosted by KT&G to discuss the direction of the development of the social innovation start-up ecosystem. The forum included 4 points, Reviewers, Listeners, Frontiers, and Pace-makers. Comprising …

 In line with the rapidly changing hotel trends, the "2019 Hotel Fair" was held for industry workers.  Perception CEO, Choi So-hyun participated by speaking on "Hotel Branding Strategy and Hotel Space Design" Find out more here: http://www.news2day.co.kr/119152

 Link to article: https://www.mk.co.kr/news/business/view/2019/01/38878/ 

The Korea Chamber of Commerce and Industry released Wednesday a list of small and medium enterprises with good working conditions.  Recognized with 564 other companies, Perception was chosen based on the following criteria: CEO's vision, company philosophy, growth potential, employee recom…

 The working women's membership community, Hey Joyce! wrote an aritcle on Perception's CEO, Choi So-hyun under the following topic: Why should people with jobs that are a series of creative tasks do side projects? See the article here: https://bit.ly/2QCGcCT

After 8 years of being located in the Hongdae area, Perception is moving to Seongsu-dong.  

 This seminar consisted of two weeks of workshops in Beijing and a five day visit to Korea.  Perception strives to exchange culture and design between Korean and China. Article in Chinese: https://mp.weixin.qq.com/s/vbVwuq9QVBTKVCZ3Gu3E1Q