With the start of the fourth industrial revolution, production means are also entering an era of customization and individualization. Small and medium-sized enterprises also need to strengthen their design capabilities to actively respond to consumer needs.In a forum organized by t…

 On January 23, 2015 the Korea Institute of Design Promotion held a ceremony to award outstanding design companies in Korea. Perception was selected among a total of 4,000 companies as the Best Design Company in Korea in recognition of its design competence and business performance. &…

The It Award Design Leader's Choice 2015 was co hosted with the Korea Design Business Association, and Design Jungle. This year, Perception's partner, Holly's Coffee, won the award for displaying noteworthy design in the Coffee Club brand. Thank you.

 The Enterprise Inquiry section of the Sisa News October 2015 issue introduced the creative consulting agency, Perception. Sisa News is a monthly magazine that delivers various current events information in fields such as politics, economy, society, etc.  In this article, Percept…

 Perception was selected as a K-BrainPower (Brain Capacity Excellence Company) by the Ministry of Trade, Industry, and Energy in September 2015. K-BrainPower is a system that selects and supports companies whose planning power and ideas for products are key factors that generate added valu…

 Since its inception in 2002, Perception has built a reputation as a leading creative consulting group that encompasses package design, branding, and design capacity building. This interview highlights CEO Choi So-hyun's dream of creating a beautiful world through design by solutions centered o…

In preparation  

    

 Sustainability Design- Can design exist outside the economic, environmental, and social categories? “We make buildings and building make us.” – Winson Churchill- Design should be social German Parliament of Berlin- Design can change the social system Santa Katrina Traditional Ma…

    1. 2014 Trends: Dark Horses- Dear, got swag?: The tolerable lightness of “swag”- Answer is in your body- Read between the ultra-niches- Kiddie 40s- Hybrid patchworks- Organize your platform- Reboot everything: reinterpretation of interpretation- Surprise me, guys!: Scheduled …