INSIGHT
NEWS & VIEWS
  •  This article introduces Perception's CEO, Choi So-hyun, who was responsible for branding design at t'able. Article link: https://blog.naver.com/our-table/221342159409 
  •   Perception values collaboration and collective intelligence. We thrive on workshops and teamwork rather than personal work by our designers. 
  •  Perception received the Prime Minister's Award for Design Achievement at the 2017 19th Korean Awards.  This award recognizes the achievements of companies, local governments, and individuals who have contributed to the development of industries and the importance of national competit…
  •   September 19, 2017 saw the reopening of the Sewoon Shopping Center.  Find out more about CEO, Choi So-hyun's wish for the project and a brief article on the project below: https://brunch.co.kr/@irischoi/21  http://oouniv.tistory.com/m/930 
  •   "If I had done it then..." With "Design for Better Relationship" as the main theme, Seoul Design Week 2017 hosted the Youth Designer Audition Project EP.age, with the attempt to target young designers.  Choi So-hyun acted as project curator and met constantly with the seve…
  •  On September 8, we held a 15th Anniversary Party under the theme of "Between Yesterday and Today, Between Reason and Emotion." Thanks to the participation of those who attended, we were able to have a successful party. We want to thank everyone who has been with us for the past 15 ye…
  •  Seoul Design Week offers designers, citizens, business, institutions, schools, and communities the opportunity to communicate and empathize with each other under the theme of :Looking For a Better Life Thought Design." Perception's CEO, Choi So-hyun, worked with General Manager Lee Na-mi,…
  •  On July 7, 2017, Perception's Design Consultant Certificate (PDCC) was certified by the Ministry of Employment and Labor: the first of its kind.  Since we have been conducting in-house training and preparing related systems to foster design consultants, Perception is now certified as…
  •   Perception Creative Consulting Group's strategy for enhancing design capabilities extends as far and wide as the 'Perceptors' working there. CEO, Choi So-hyun delivered a lecture via Schole about topics in experience design, brand development, and innovative design strategies. …
  •  In celebration of Fire Protection Day on November 9, 2016, Fire Markers and Perception joined forces to create the "How Do You Do?" Campaign. The tote bag designs contain images of fire safety items. The recognition of these items can help the public remember their importance as an initia…
  •    With the start of the fourth industrial revolution, production means are also entering an era of customization and individualization. Small and medium-sized enterprises also need to strengthen their design capabilities to actively respond to consumer needs.In a forum organized by t…
  •  On January 23, 2015 the Korea Institute of Design Promotion held a ceremony to award outstanding design companies in Korea. Perception was selected among a total of 4,000 companies as the Best Design Company in Korea in recognition of its design competence and business performance. &…
  • The It Award Design Leader's Choice 2015 was co hosted with the Korea Design Business Association, and Design Jungle. This year, Perception's partner, Holly's Coffee, won the award for displaying noteworthy design in the Coffee Club brand. Thank you.
  •  The Enterprise Inquiry section of the Sisa News October 2015 issue introduced the creative consulting agency, Perception. Sisa News is a monthly magazine that delivers various current events information in fields such as politics, economy, society, etc.  In this article, Percept…
  •  Perception was selected as a K-BrainPower (Brain Capacity Excellence Company) by the Ministry of Trade, Industry, and Energy in September 2015. K-BrainPower is a system that selects and supports companies whose planning power and ideas for products are key factors that generate added valu…
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