Perception's CEO, Choi So-hyun gave a lecture at this conference at Dongdaemun Design Plaza, which received over 200 attendees. 

 WORKSHOP 05. Urban Regeneration X Brand Experience Design ​ Perception's CEO, Choi So-hyun participated in a lecture and Q&A session alongside Dr. Kim Jung-hu, an expert in urban regeneration, at Hyundai Card Design Library. The them was urban regeneration and brand experien…

 

 Perception's CEO, Choi So-hyun spoke at the 2018 Brand Biz Conference, emphasizing the important of customer experience design and the ever-changing customer ecosystem.  Find out more here: http://www.bizhankook.com/bk/article/16415

  “We’re building not just a guest house or a complex cultural space, but a completely unique and creative space, which is Playce Camp Jeju.” How did you establish Playce Camp Jeju’s identity, with its ability to perform all of its complex functions? Many staff members, including…

 This article introduces Perception's CEO, Choi So-hyun, who was responsible for branding design at t'able. Article link: https://blog.naver.com/our-table/221342159409 

  Perception values collaboration and collective intelligence. We thrive on workshops and teamwork rather than personal work by our designers. 

 Perception received the Prime Minister's Award for Design Achievement at the 2017 19th Korean Awards.  This award recognizes the achievements of companies, local governments, and individuals who have contributed to the development of industries and the importance of national competit…

  September 19, 2017 saw the reopening of the Sewoon Shopping Center.  Find out more about CEO, Choi So-hyun's wish for the project and a brief article on the project below: https://brunch.co.kr/@irischoi/21  http://oouniv.tistory.com/m/930 

  "If I had done it then..." With "Design for Better Relationship" as the main theme, Seoul Design Week 2017 hosted the Youth Designer Audition Project EP.age, with the attempt to target young designers.  Choi So-hyun acted as project curator and met constantly with the seve…

 On September 8, we held a 15th Anniversary Party under the theme of "Between Yesterday and Today, Between Reason and Emotion." Thanks to the participation of those who attended, we were able to have a successful party. We want to thank everyone who has been with us for the past 15 ye…

 Seoul Design Week offers designers, citizens, business, institutions, schools, and communities the opportunity to communicate and empathize with each other under the theme of :Looking For a Better Life Thought Design." Perception's CEO, Choi So-hyun, worked with General Manager Lee Na-mi,…

 On July 7, 2017, Perception's Design Consultant Certificate (PDCC) was certified by the Ministry of Employment and Labor: the first of its kind.  Since we have been conducting in-house training and preparing related systems to foster design consultants, Perception is now certified as…

  Perception Creative Consulting Group's strategy for enhancing design capabilities extends as far and wide as the 'Perceptors' working there. CEO, Choi So-hyun delivered a lecture via Schole about topics in experience design, brand development, and innovative design strategies. …

 In celebration of Fire Protection Day on November 9, 2016, Fire Markers and Perception joined forces to create the "How Do You Do?" Campaign. The tote bag designs contain images of fire safety items. The recognition of these items can help the public remember their importance as an initia…