Background & Key Issues

ATNS Group, which provides products tailored to air cleaning and purifying solutions, sought redirection in regards to their company strategy and the future of air purification as well as needed new ideas for the integration of smart sensing technology in their products. Therefore, it was time to draw out ideas for new functional elements, including future product strategy references, as well as new concepts for future air purifiers. 

Approach & Solution
We created an understanding of the essential factors for air purifiers supplied by ATNS Group while figuring out other evolving factors by combining implications from various perspectives in the industry and macro environment as well as from users and competitors. In addition, the concept we came up with concept sketches for new air purifiers through Delphi method proceeded with Seed. We worked in collaboration with experts as well as held ideation workshops with university students/ semi-experts in each field. Finally, we visualized the concept of an "Air-ganic Appliance," adding an analysis of the major modeling elements and functions.  

Main Task 

Created a reference for establishing future product strategies 

Created ideas for smart functions applicable to air purifiers 

Came up with the future concept for 'Air-ganic Appliances' and a visualization of the outcome 

Process & Methodology 

Discover > Define > Develop > Deliver  

Mega Trend Analysis  

Industry Analysis  

Data Mining  

In-depth Interview  

Survey  

Delphi  

Mobile Dynamics  

Photo Observation Ethnography  

Facilitation  

Check-list  

Affinity Diagram  

Brain Writing  

Related Worlds  

NM 

Nonsensical Convergence Map