xoxo Minnie Collaboration Package Design
ETUDE HOUSE
Background & Key Issues
Etude House organized the XOXO Minnie
Collection as its 2014 collaborative project with Disney. They created a
package design by applying Disney's character of Minnie
to the Etude House's cosmetic products as a seasonal
special. While conforming to the design guideline of the Disney character, they
also needed to develop a graphic design that could show the brand identity of
Etude.
Main Task
Packaging Design
Process & Methodology
Research > Analysis > Design > Deliver
Research
Interview
Final Deliverables
XOXO Minnie Collaboration Package Design