Background & Key Issues

CJ Management Research Institute is a new research institute jointly established by the CJ Group and CJ Talent Institute. From a microscopic perspective, CJ Management Research Institute is a management strategy institute, but from a macroscopic perspective, it is a place that represents the CJ Group and where company executives can gather. It aims to become a multiplex area for enjoying various cultural activities, with facilities including multipurpose halls and a guest house for events. Therefore, we needed a BI strategy that could manifest the diverse functions of the institute as an independent building, as well as representing the CJ Group's brand identity, and a signage system for the whole building that manifested the various functions of the institute.   

Approach & Solution  

We developed an independent font in Chinese characters for the institute, based on the basic CJ Only One font, in order to show the institute's relationship with the group. We also created a symbol mark for the institute, and applied it to the overall applications and design to establish a consistent tone and manner. We invented a signage system that fitted well with the BI and the building, which was intuitively designed in consideration of the characteristics of the visitors to the institute and the somewhat complex structure of the building.​ ​ 

Main Task 

CJ Management Research Institute BI and symbol mark 

Basic Applications (business card, stationery, etc... ) 

Signage system guideline 

Process & Methodology 

Discover > Diagnosis > Develop > Deliver 

Customer Journey Map 

Brain writing 

Shadowing 

Prototyping 

Final Deliverables 

Brand identity and symbol mark guideline 

BI guideline 

Prototypes and simulation of applications 

Signage system guideline

Signage installation​